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Now, Find Neighborhood Info from Your Facebook Friends

January 25, 2012 2:10 am

Real estate information website Zillow® recently announced the launch of Neighborhood Advice on Zillow.com®, a social home-shopping experience that helps buyers and renters learn about neighborhoods from their Facebook friends.

While shopping on Zillow, users are prompted to activate Facebook Connect and then see locally where their Facebook friends live or "check-in" the most. As shoppers search for homes in a specific city or neighborhood, Neighborhood Advice will recommend Facebook friends connected to the area to contact for personal tips and advice.

For example, if a user is searching for homes in the San Francisco neighborhood of Noe Valley, Neighborhood Advice will identify friends who have shared that they live in Noe Valley, or who frequently "check-in" at places in Noe Valley. The home shopper can then send these friends a private message on Facebook to ask questions about the neighborhood.

According to Zillow CEO Spencer Rascoff, Neighborhood Advice allows real estate consumers to tap into their Facebook network as they shop for homes. "When people are looking to rent or buy a new home, they always ask friends, family and co-workers questions about different neighborhoods. Neighborhood Advice takes this further and deeper by allowing shoppers to quickly and easily tap into their broader online social network," says Rascoff.
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